In this course block, we’ll equip you with the tools and tips you need to do outreach to your community and your key stakeholders. Effective communication is about clear messaging, repetition, and activation. We’ll also equip you with the practical tools you need to communicate about your projects in every phase of the process.

Engaging your audience

This course block is divided into two modules:

C1 - Mobilization and outreach

This module introduces you to what we define as the three key principles of a good mobilization strategy: clarity, diversity, and continuity, and defines how you can translate those principles into actionable steps. What kind of questions can help you get the most valuable input and what kind of project fosters productive discussion and behavioral change? We'll also go over the most important online and offline communication channels that can help you get your message across. Every effective communication strategy is tailored to local circumstances, so pick the communication tool, tip, or template that fits your goals.
Go to module C1

C2 - Moderation and facilitation

This module focuses on things you can do to keep your audience engaged throughout an engagement project. We’ll show you how to moderate and facilitate a discussion by asking the right questions. And we’ll touch upon how to maintain a distinct and effective communication strategy tailored to local circumstances.
Go to module C2
C1

Mobilisation and outreach

This module introduces you to what we define as the three key principles of a good mobilization strategy: clarity, diversity, and continuity, and defines how you can translate those principles into actionable steps. What kind of questions can help you get the most valuable input and what kind of project fosters productive discussion and behavioral change? We'll also go over the most important online and offline communication channels that can help you get your message across. Every effective communication strategy is tailored to local circumstances, so pick the communication tool, tip, or template that fits your goals.
Activity 1 -
Read our Communication Guide
Activity 2 -
Watch a video with tips from real case studies
Activity 3 -
Take a quiz: do you know the essential communication practices?
Activity 4 -
Read article: 5 tips to blended community engagement
C2

Moderation and facilitation

This module focuses on things you can do to keep your audience engaged throughout your  project. We’ll show you how to moderate and facilitate a discussion by asking the right questions, . and we’ll touch upon how to maintain a distinct and effective communication strategy tailored to local circumstances.
Activity 1 -
Learn how to moderate difficult conversations
Activity 2 -
Use your platform’s functionalities to facilitate the conversation
Activity 3 -
Read our guide on Community Feedback